본문 영역
CI
Corporate Identity
The corporate logo is the primary visual symbol representing Bosung 3M across all communication media.
To maintain a consistent corporate image and reinforce brand credibility, it should always be used in accordance with the guidelines provided in this manual.
Improper use or distortion of the logo may compromise the intended brand identity.
Therefore, the original vector artwork (AI format) should be used whenever possible.
For applications not covered in these guidelines, the relevant Corporate Identity (CI) standards must be followed.
If no standard has been established, please consult the CI administrator.
To maintain a consistent corporate image and reinforce brand credibility, it should always be used in accordance with the guidelines provided in this manual.
Improper use or distortion of the logo may compromise the intended brand identity.
Therefore, the original vector artwork (AI format) should be used whenever possible.
For applications not covered in these guidelines, the relevant Corporate Identity (CI) standards must be followed.
If no standard has been established, please consult the CI administrator.
The logo is designed using the initials b 3 m of Bosung 3M, symbolizing the company's automated parking systems.
Blue represents advanced technology, innovation, and success.
Blue represents advanced technology, innovation, and success.
Signature I
(Primary Signature)
This section defines the primary signature consisting of the symbol mark and the corporate logotype.
To maintain brand consistency, the signature must not be altered or used in any form other than those specified below.
To maintain brand consistency, the signature must not be altered or used in any form other than those specified below.
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Vertical Layout
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Horizontal Layout
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Vertical Layout
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Horizontal Layout
Signature II
(Korean & English Logotype)
This section defines the signature combining the symbol mark with the Korean and English logotypes.
To ensure brand consistency, only the approved versions shown below may be used.
To ensure brand consistency, only the approved versions shown below may be used.
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Korean Version
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Korean & English (Korean Priority)
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English Version
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Korean & English (English Priority)
Color Standards I
(Primary Color Palette)
The corporate color system consists of primary and secondary colors.
The primary color is mainly applied to the corporate logo, while the secondary colors
support the primary color across printed materials, signage, vehicles, advertisements, and promotional items.
Consistent use of these colors helps create a unified and recognizable brand identity.
Whenever possible, spot colors should be used for accurate color reproduction.
For newspapers, magazines, and other mass media, the standard CMYK process colors should be followed.
The primary color is mainly applied to the corporate logo, while the secondary colors
support the primary color across printed materials, signage, vehicles, advertisements, and promotional items.
Consistent use of these colors helps create a unified and recognizable brand identity.
Whenever possible, spot colors should be used for accurate color reproduction.
For newspapers, magazines, and other mass media, the standard CMYK process colors should be followed.
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Primary Color
- CMYK 100 / 70 / 0 / 0
- RGB 0 / 78 / 162
- HEX #004ea2
- PENTONE 004ea2
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Secondary Color
- CMYK 85 / 50 / 0 / 0
- RGB 3 / 110 / 184
- HEX #036eb8
- PENTONE 036eb8
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Secondary Color
- CMYK 100 / 70 / 0 / 0
- RGB 0 / 185 / 239
- HEX #00b9efc
- PENTONE 00b9efc
Recommended Typeface: Noto Sans CJK KR / Width: 99% / Letter Spacing: -25 (Adjustable depending on font weight and application.)
Color Standards II
(Color Restrictions)
Whenever possible, the official corporate colors should be used. If color reproduction is limited, the alternatives specified below should be applied.
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Two-Color Version
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Grayscale Version
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Monochrome Version
